About us

About Us – The Story Behind Our Petlovrs Family

Petlovrs isn’t just another dog supplement brand.
At our core, we’re dog parents, lifelong dog lovers, and devoted caretakers.

Just like you, we believe our dogs deserve the very best. They give us unwavering loyalty, comfort us on hard days, celebrate the good ones with us, and fill our lives with moments we’ll never forget. They’re not pets to us — they’re family.

But being a dog parent also means facing the hard parts.

We’ve stood by our dogs as they struggled with pain, anxiety, digestive issues, and age-related challenges. Watching them suffer — while feeling limited to temporary fixes and endless vet visits — never sat right with us. We knew there had to be a better way to support them naturally and proactively.

That belief became the foundation of Petlovrs.

Our mission was simple but deeply personal: to create thoughtfully formulated, natural dog supplements that genuinely support dogs where they need it most — helping them feel better, move better, and live happier lives. Real support. Real peace of mind. Real results.

We didn’t just want our dogs to live longer.
We wanted them to live better.

Where It All Began

Petlovrs founder Elias with his beloved late companion, Luna (adopted at 3 years old), on her Gotcha Day 🐾

Luna was one of those dogs who instantly stole hearts. A gentle rescue with a big personality, endless affection, and a stubborn love for squeaky toys, she quickly became the soul of our home.

Like many dogs in our Petlovrs family, Luna faced multiple challenges over time — joint stiffness, digestive sensitivities, anxiety triggers, and later, a difficult health diagnosis. Those moments were heartbreaking.

By focusing on natural support, we were able to help ease her discomfort and calm her anxious moments during her later years. When Luna crossed the rainbow bridge peacefully at age 13, she left us with a promise: to help other dogs and families find the support we wished we’d had sooner.

That promise still guides everything we do.

The Dogs Who Continue to Inspire Us

Atlas

Atlas is our devoted emotional support dog and a true pillar of our household. From the day he joined our family, he’s brought calm, protection, and constant companionship.

Living in a lively home with three energetic kids, Atlas takes his role seriously — watching over them, joining every adventure, and never missing a moment. To stay balanced, focused, and comfortable through busy days, his daily supplement chew has become part of his routine.

When the day winds down, Atlas can usually be found curled up with his favorite plush whale, drifting into naps that remind us why we do this work.

Atlas adores bath time almost as much as he loves life with the Petlovrs team.

Willow

Willow’s story is one of resilience and second chances.

One afternoon, our Petlovrs tech lead, Daniel, received a call about a tiny stray puppy found alone on the street. She was barely ten weeks old, underweight, and struggling with parasites that were affecting her health inside and out.

After several vet visits, careful care, and lots of patience, it became clear that Willow needed a permanent home — and that Daniel needed her just as much. He adopted her, and today she’s a thriving, playful dog who loves tug-of-war, puzzle toys, and wrestling her stuffed animals.

Now healthy and full of life, Willow enjoys her daily supplements to support digestion, energy, and overall wellness — helping her keep up with her favorite people and furry friends.

Why We’re Here

Over time, we’ve heard countless stories from other Petlovrs families who’ve seen meaningful improvements in their own dogs after introducing natural, high-quality chews into their routine.

Those stories — paired with our own experiences — are the reason Petlovrs exists.

We’ve seen how the right supplement can help a dog move with less discomfort, feel calmer during stressful moments, enjoy meals again, or simply rediscover the joy of play. Sometimes that joy is as simple as being able to chase a ball, climb onto the couch, or wag their tail without hesitation.

That’s what motivates us every day.

Our Promise

We’re committed to supporting dogs at every stage of life. Our passion is creating supplements that help dogs feel their best — physically, mentally, and emotionally — so they can enjoy life to the fullest.

From joint support to digestive comfort and emotional balance, we’re here to help your dog live the life they deserve.

With love,
The Petlovrs Pack

P.S. Everything we do is inspired by the dogs who have shaped our lives.

Their names represent more than memories — they remind us why caring deeply matters. Each wag, bark, and cuddle taught us that dogs rely on us to advocate for their health and happiness.

For the dogs beside us today and those forever in our hearts, we’ll continue doing what we do best — helping dogs thrive.

Because to us, dogs aren’t just dogs.

They’re family.

Dedicated to:
Luna, Atlas, Willow, Bear, Niko, Scout, Milo, Hazel, Rocky, Echo, Pepper, and all the dogs who changed our lives.